Introduction to Digital Marketing & Social Media

Social media should be an integral part of the marketing strategy for every business. Establish your online digital presence to effectively grow your brand and audience engagement. Learn the step by step fundamentals of digital marketing and social media platforms to help maximise your communications and sales approach. Upon completion of this course you�ll have gained the skills to: Understand what social media is and how to use if for your business Understand how social media fits in to your digital marketing strategy Define clear objectives and create a social media strategy Define the advantages and disadvantages of each main channel Know how to protect your business on social media

Ongoing formative assessment

You will be able to plan basic social media and digital marketing strategies for a small business.